Sammii

Sammii Stone

Monday 22 September 2014

 Medium shot (MCS)
The medium close up shot shows off each and every individual person's face as they stand in front of the camera. The medium close up allows us to see the different faces and emotion shown from each person standing there. The location isn't too clear when medium shot is often created but we can tell what may be going on by the simple and straight forwards actions and positions of the people there. To the audience this shot is quite mysterious as we are never going to be too sure what is happening but there is enough to see what might, just might be going on.


Wide shot (WS)
This is wide shot showing the background and the whole scene from views front point of view. With this shot the audience is able to see the background and the whole shot of everything. This show allows everything going on to be in sight for example you can see the car and a man behind in front of another car, point is we can see exactly what is going on, we might not be correct in knowing exactly what is happening but we are able to give a very sensible estimate towards what we assume must be happening. The wise shot is mostly front view so we can see every object and wall in this sort of position making it clear what is there and not there in this scene, and in this scene theres a car in a very empty atmosphere.

Medium close up shot (MCU)
This shot is called a medium close, a lot like the shot before previous, medium shot except this isn't a head to shoulder shot but a face shot where you only see the face and not the background and the scene and what may be going on behind there. This shot doesn't give an obvious answer to what is going on in the scene as all we can see is a mans face but from this shot there is great emotion showing us what this man might be looking at which helps us be patient and gives us split seconds to try figure out with fast speed to what might be happening. The location is not obvious and we cannot see where this shot has been taken and we cannot see what is going on in the background but we can see a man and we can just guess to what is going on.

Thursday 18 September 2014

Learner Response

WWW: well done Naz, a really detailed piece of work with some original suggestions for why the director has chosen a certain running order.

EBI: I would like to have seen some suggestions about how the political stories were presented and what might have caused this.

LR: Could you research the political bias of certain news channels and explain in a post how this might have influenced the programme?







During my period as a producer at Sky News, between 2005 and 2007, I used to answer the question, "Where do you work?" from members of my wife's family in the United States with the line: "A channel called Sky News. It's the British equivalent of Fox News."
What I meant, of course, was that Sky News is, like Fox News, a 24-hour rolling news channel, available on satellite and via cable, and part of Rupert Murdoch's global media empire. But in style and in substance, of course, it is nothing like the pro-war, pro-Republican, pro-Palin Fox News Channel (FNC).
For a start, we have Ofcom (which the Tories want to abolish!) and Ofcom would never allow such blatant, on-air bias in this country (God bless Ofcom!). Indeed, I defy you to find me a single anchor or reporter on Sky News who bears even a passing ideological resemblance to Bill O'Reilly, Glenn Beck or Sean Hannity.
But the Labour Party and some of its more credulous supporters seem to be insinuating -- or, in the case of Ed Balls and John Prescott, explicitly claiming -- that Sky News has a pro-Tory, anti-Labour bias.
Here's what the Children's Secretary said to me in his constituency on Saturday:
I travel to Yorkshire on the day the Guardian has endorsed the Liberal Democrats and the Times the Conservatives. Are the media united against a Labour victory? "The BBC has fought valiantly to be fair and balanced, but Sky News and most of the newspapers are deeply partisan." He criticises the Murdoch-owned broadcaster and the right-wing press again later in the interview. "This election is much more open than the newspapers and Sky News suggest. The polls are very tight."
And here is John Prescott, on the Guardian's Comment is Free, in the immediate wake of "Bigotgate":
Yet again, the dying Murdoch empire is doing all it can to influence a British election . . . But today, the Murdoch family reached a new low in their desperate attempt to turn the election for the Tories. News International's Sky News broadcast a private conversation between Gordon and his staff . . . What Murdoch's Sky News did today was just as bad as his paper's phone-hacking. It was a breach of privacy. It was underhand. And it was done in the pursuit of ratings and political influence.
This is absurd. Yes, Sky News broadcast the conversation in "pursuit of ratings". That's a given. And, I should add, you could argue that there was also a genuine public interest defence. Also, does anyone honestly believe ITV News wouldn't have done the same?
But to accuse Sky News of pursuing "political influence" is a desperate claim. There is no evidence whatsoever to suggest there is a co-ordinated anti-Labour, pro-Conservative campaign on the part of Sky News. John Ryley, the Sky News boss, Chris Birkett, his executive editor, and Jonathan Levy, the head of the broadcaster's political unit in Millbank -- all of whom I consider friends of mine -- are not Tories, and, if they are, they've done a damn fine job of hiding it from me and countless others.
Adam Boulton, meanwhile, is the semi-sympathetic biographer of Tony Blair -- and married to Blair's former "gatekeeper", Anji Hunter. Oh, and to those of you who have never worked in a TV newsroom, let me be very clear: Rupert Murdoch doesn't ring up each evening to discuss and decide the running orders with Messrs Ryley and Birkett. In fact, in my two years at Sky News HQ in Isleworth, Middlesex, Murdoch Sr physically turned up just once -- and, that too, to open a new building, not to pontificate on day-to-day editorial matters.
Labour critics of Sky News might point to last night's events at Methodist Central Hall, where Gordon Brown gave perhaps the best speech of the campaign so far, while Sky News chose to cover the lone anti-nuclear protester, rather than the speech itself and the impressive performance from the PM. It was a bad decision -- but again, in my view, this reflects Sky's sensationalist and perhaps understandable desire for ratings, upsets, gaffes and "incidents", rather than an explicit, pre-planned, anti-Brown agenda.
Left-wing conspiracy theorists can sleep in peace. The Sun is fighting a partisan, pro-Cameron, ant-Brown campaign. So, too, is the Times, with its propagandistic picture of Sam Cam lying in Dave's arms on its front page today. But Sky News remains, as far as I can see, free of party political bias.
All you could accuse it of -- maybe! -- is being part of a wider British press pack that has gullibly, lazily and perhaps subconsciously bought David Cameron's guff about change, momentum and inevitablility. If that's the case, the the BBC is equally guilty. But I repeat: Sky News is not the Sun. To compare the two is just silly.

L.R:
This is a political bias that's on sky news and spoken about. A way that political bias influences sky news is in such a way where sky news update the information of political bias onto their page which means alot of people who take part of watching them get to see this stuff and read it in a way which could change their behaviour and attitude towards the political bias.

Thursday 11 September 2014

Fruit Bowl Colour Task.

Today our first task was to go onto Photoshop and create a colour palette of our chosen theme, mine was winter and so I used varies of blue and black, grey colours and dabbed them anywhere onto my white sheet from Photoshop. Here is what the end result was:













After the colour palettes our class was assigned to use Photoshop to fill in a blank picture of a fruit bowl. To help us decide what we were going to pick, Mr Matthews gave us some themes which could help us decide what colours that we were going to fill our fruit bowl with, I chose winter and my finished result was amazing, here it is:















Tuesday 9 September 2014

Rihanna... Reb'l Fleur



Media Language

The name of the perfume which is are the right-hand corner in a very fancy and beautiful font is almost deliberately spelt in a French way to make it sound and look very exotic despite the fact that the audience to Rihannas perfume are actually people from America who don't talk French but speak English. The word Fleur in the name of the perfume has synergy with the flour that's gently pressed against her lips as the meaning of Fleur means 'flower' and with the picture of the flower links. The name of the perfume 'reb'l' so the first part looks misspelled to rebel which indicates that Rihanna is a rebel when it comes to her attitude, and she really is which is shown when naming her perfume.

Institution

The main institution, the person responsible for this product or whom has produced this perfume is Rihanna herself, a famous singer who is adored and loved by many people around the world who admire her. Rihanna has alot of albums and she is very successful, exceedingly known with more than one perfume which just brings more people to come and buy her other perfumes so the person is Rihanna herself.

Audience

The audience that Rihannas perfume is mainly targeted at or aimed at are young females, young females who feel or want to smell like Rihanna or like the scent of a flower as the name suggests what the perfume might smell like. Another hand full of audience are probably Rihanna navy's also known as Rihanna fans who look at Riri as an idol or someone they want to be like which encourages them to want the perfume and require it. So the type of people who would be targeted are people around the ages 17-26 maybe less or maybe older but this age group is more expected.

Representation

The representation on this adverts background is exclusively pink and sweet colours with a female dressed in a very heart-warming manner which in a way points out clues to who the main type of audience is. The famous lady, Rihanna is used as she did produce the perfume but also does change alot of people minds into whether they should or should not buy the product when there is a famous female presented in the advert. This advert obviously and sharply shows that this product is for females and goes out to young ladies who are interested in either the famous person in the advert or just the perfume in general.


Monday 8 September 2014

Tv News research


1) The key information about the programme: 

I chose to get a programme from sky news as it seemed to be the most appealing news channel for me and in my opinion, I don't usually watch sky news and i'm not exactly a fan of news and listening to them, I'm more of a see and go, I cant sit watching the news for too long or I get too down and I don't exactly recognise the faces and presenters but I did choose sky news.

The channel that its broadcasted on is 501 on sky news from a few months ago so it isn't exactly a recent broadcast. The broadcast was Published on Jul 27, 2014, 8:16. The presenter that was presenting the broadcast on sky news, his name was Barnaby Raine, not really familiar with him because I don't usually watch Sky news but that was his name.

Sky gets a lot of views and as much as I was interested in sky when picking out of all the news channels, I cant really blame why it has so much views. It has roughly around 20k who watch and go on their website for updates, it isn't 20k on the dot but it is around that much of people.

A really good news channel cant not have awards and so the awards the programme itself has won is
Baftas, Emmys, Broadcast Digital Channel Awards, '2011 News Channel of the Year' so it has quite a few impressive awards.


The logo/brand identity of the programme is quite appealing too with a majority of colours involved and it looks like this:







A video clip  that I chose wasn't pulled out from Sky news website because it isn't very recent so for the good videos I had to take a visit to youtube and bring up old stories that have come and gone through out sky news and been presented by presenters for people to watch and I came up with this video.





2) The institution behind the programme – this is usually the TV channel it is broadcast on. 

What year the channel was launched - The year this channel was launched was on 5 February 1989, so as you can see it isn't at all recent which is why it couldn't be found on sky news as sky news brings up recent and updated news otherwise how else do they get their audience. BskyB do run the channel also and owns.

A YouTube trailer advertising a show on the channel:
https://www.youtube.com/watch?v=RqmfHfqICYU


Some other information I found that include of sky news is that Skynews.com is the channel's main website. It provides news, sport, weather, showbiz, and business stories with help from other divisions such as Sky Sports.
In 2009 the website underwent a largely cosmetic change to bring it in line with the on-screen look of Sky News TV so it did come onto Tv a lot as well on websites for people to visit. 


3) The target audience 


If you can’t find the official target audience for the programme, make an educated guess based on the rest of your research. Remember: % gender, age range, social class, level of education, job/earnings etc. - Middle aged or middle class/ lower middle class.

Gender- Both male and female
Age range- 30-70
Social Class- Lower Middle class
Level of education- Educated
Job/Earnings- Unemployed, Minimum Wage-Benefits 

4) The running order for three separate editions of the programme. Watch at least 20 minutes of the programme on THREE separate days and write down the following:

The news stories that appeared
The order in which the stories were broadcast
Why you think the editors of the news programme chose those stories and put them in that order.
Ed Milliband and Nick Clegg make last minute plans to campaign in Scotland.
MH17 Crash Report

I think they chose the Scotland story because it affects the whole nation and to gain support to keep the UK as the UK from all the world leaders is news worthy. It leaves the Nation wondering if Scotland is going to become independent from England and Wales or not.

I think they also decided to report the MH17 crash report because it could offer closure to those affected by the crash but yet could gain world support to the families of the victims of the crash.