Rihanna... Reb'l Fleur

Media Language

The name of the perfume which is are the right-hand corner in a very fancy and beautiful font is almost deliberately spelt in a French way to make it sound and look very exotic despite the fact that the audience to Rihannas perfume are actually people from America who don't talk French but speak English. The word Fleur in the name of the perfume has synergy with the flour that's gently pressed against her lips as the meaning of Fleur means 'flower' and with the picture of the flower links. The name of the perfume 'reb'l' so the first part looks misspelled to rebel which indicates that Rihanna is a rebel when it comes to her attitude, and she really is which is shown when naming her perfume.

Institution

The main institution, the person responsible for this product or whom has produced this perfume is Rihanna herself, a famous singer who is adored and loved by many people around the world who admire her. Rihanna has alot of albums and she is very successful, exceedingly known with more than one perfume which just brings more people to come and buy her other perfumes so the person is Rihanna herself.

Audience

The audience that Rihannas perfume is mainly targeted at or aimed at are young females, young females who feel or want to smell like Rihanna or like the scent of a flower as the name suggests what the perfume might smell like. Another hand full of audience are probably Rihanna navy's also known as Rihanna fans who look at Riri as an idol or someone they want to be like which encourages them to want the perfume and require it. So the type of people who would be targeted are people around the ages 17-26 maybe less or maybe older but this age group is more expected.

Representation

The representation on this adverts background is exclusively pink and sweet colours with a female dressed in a very heart-warming manner which in a way points out clues to who the main type of audience is. The famous lady, Rihanna is used as she did produce the perfume but also does change alot of people minds into whether they should or should not buy the product when there is a famous female presented in the advert. This advert obviously and sharply shows that this product is for females and goes out to young ladies who are interested in either the famous person in the advert or just the perfume in general.