Sammii

Sammii Stone

Monday 8 September 2014

Tv News research


1) The key information about the programme: 

I chose to get a programme from sky news as it seemed to be the most appealing news channel for me and in my opinion, I don't usually watch sky news and i'm not exactly a fan of news and listening to them, I'm more of a see and go, I cant sit watching the news for too long or I get too down and I don't exactly recognise the faces and presenters but I did choose sky news.

The channel that its broadcasted on is 501 on sky news from a few months ago so it isn't exactly a recent broadcast. The broadcast was Published on Jul 27, 2014, 8:16. The presenter that was presenting the broadcast on sky news, his name was Barnaby Raine, not really familiar with him because I don't usually watch Sky news but that was his name.

Sky gets a lot of views and as much as I was interested in sky when picking out of all the news channels, I cant really blame why it has so much views. It has roughly around 20k who watch and go on their website for updates, it isn't 20k on the dot but it is around that much of people.

A really good news channel cant not have awards and so the awards the programme itself has won is
Baftas, Emmys, Broadcast Digital Channel Awards, '2011 News Channel of the Year' so it has quite a few impressive awards.


The logo/brand identity of the programme is quite appealing too with a majority of colours involved and it looks like this:







A video clip  that I chose wasn't pulled out from Sky news website because it isn't very recent so for the good videos I had to take a visit to youtube and bring up old stories that have come and gone through out sky news and been presented by presenters for people to watch and I came up with this video.





2) The institution behind the programme – this is usually the TV channel it is broadcast on. 

What year the channel was launched - The year this channel was launched was on 5 February 1989, so as you can see it isn't at all recent which is why it couldn't be found on sky news as sky news brings up recent and updated news otherwise how else do they get their audience. BskyB do run the channel also and owns.

A YouTube trailer advertising a show on the channel:
https://www.youtube.com/watch?v=RqmfHfqICYU


Some other information I found that include of sky news is that Skynews.com is the channel's main website. It provides news, sport, weather, showbiz, and business stories with help from other divisions such as Sky Sports.
In 2009 the website underwent a largely cosmetic change to bring it in line with the on-screen look of Sky News TV so it did come onto Tv a lot as well on websites for people to visit. 


3) The target audience 


If you can’t find the official target audience for the programme, make an educated guess based on the rest of your research. Remember: % gender, age range, social class, level of education, job/earnings etc. - Middle aged or middle class/ lower middle class.

Gender- Both male and female
Age range- 30-70
Social Class- Lower Middle class
Level of education- Educated
Job/Earnings- Unemployed, Minimum Wage-Benefits 

4) The running order for three separate editions of the programme. Watch at least 20 minutes of the programme on THREE separate days and write down the following:

The news stories that appeared
The order in which the stories were broadcast
Why you think the editors of the news programme chose those stories and put them in that order.
Ed Milliband and Nick Clegg make last minute plans to campaign in Scotland.
MH17 Crash Report

I think they chose the Scotland story because it affects the whole nation and to gain support to keep the UK as the UK from all the world leaders is news worthy. It leaves the Nation wondering if Scotland is going to become independent from England and Wales or not.

I think they also decided to report the MH17 crash report because it could offer closure to those affected by the crash but yet could gain world support to the families of the victims of the crash.

1 comment:

  1. WWW: well done Naz, a really detailed piece of work with some original suggestions for why the director has chosen a certain running order.

    EBI: I would like to have seen some suggestions about how the political stories were presented and what might have caused this.

    LR: Could you research the political bias of certain news channels and explain in a post how this might have influenced the programme?

    ReplyDelete